About Us

Our Purpose

Founded in 2021 by best friends Troy White and Herb Elliott Long, Bison in Africa is dedicated to reconnecting individuals with their cultural roots and showcasing the beauty of Africa to the world. Through personalized travel experiences and exceptional service, we strive to facilitate meaningful connections with Africa’s rich heritage and diverse landscapes.

Our mission is to provide transformative journeys that not only explore Africa’s natural wonders but also celebrate its cultural richness, offering unforgettable experiences that resonate long after the journey ends.

The Founders & Their Vision

Troy White

Troy White, a Philadelphia native and Howard University graduate, is a full-service Lifestyle Marketing specialist with over 30 years of experience. In 1994, he founded Wytehouse Marketing in Harlem, providing national street/guerrilla marketing and media services. His clients included Adidas, Atlantic Records, BET, Coke, Diddy, EA Sports, Grammys, Heineken, Jay-Z, McDonald's, Nike, President Obama, and more.

In 2015, Troy moved to Nairobi and became Sr. Creative/Event Director for EXP, Africa's largest experiential agency, working with clients like Coke, Safaricom, and Unilever. Enchanted by the magic and fulfillment he found in Kenya, Troy was inspired to share these incredible experiences with others.

Herb Elliott Long

Herb’s journey began with a visit to his best friend Troy in Kenya, where he was captivated by the continent’s beauty and vibrant culture. Frequently returning to Kenya, Herb deepened his appreciation for its diverse landscapes and rich heritage.

Inspired by their shared experiences and the magical allure of Kenya, Herb envisioned bringing others to Africa to immerse them in its wonders. This passion for showcasing Africa’s treasures became the foundation of the initiative, Bison in Kenya.

Humming Bird Transport Tours

HBT is a premium Transport & Tours provider which has also recently become the first company in Kenya to offer EVs for transfers in city hotels such as for Trademark Hotel, Tribe Hotel, Sarova Hotels, Radisson Blu, and Gem Forest Hotel, aligning with their commitment to sustainability.

Troy & Herb reached out for ground handling services in Kenya for their Inititive. Their goal was to ensure seamless logistics and impeccable service delivery, providing travelers with an unforgettable experience as they reconnect with their African heritage. This partnership marked the beginning of a dedicated effort to offer reliable and tailored ground handling solutions for a meaningful journey back to Africa.